Ballzee and Jay Melody |
Records and Beats were last Friday unveiled to the entertainment media in
Lagos. The development took place at a press conference held in Ikeja, Lagos.Two frontline acts of
Record label Music and Sound Entertainment (MSE) Gang, a subsidiary of Graced
The MSE Gang movement emerged on the scene in the early
1990s by MSE Gang CEO and entrepreneur/business man Emmi
A in Accra, Ghana. The dream soon grew into finding and grooming
talents in the music and entertainment scene.
Signed act Ballzee, born 1992, a producer and
Afro-pop artist began his music career in 2014, releasing his debut official
single titled 'Ahonshishe' under the MSE imprint. He had however started producing
earlier, back in 2008.
Ballzee has performed at notable functions such as the Most
Beautiful Girl in Nigeria, Abuja pageant 2016.
The second signee, born 1999, is another young
promising act by name Jaymelody whose eyes are on the Grammys,
A product of Benin city, Jay leans on the Hip-hop and rap side of the music
genre. His professional music career kicked off in 2014, and has performed in a
couple of clubs and concerts.
At the media parley, both artistes unveiled a T-shirt used
to promote their new collaborative single 'Ego' which has a video
dropping soon.
Answering questions from journalists on how they intend to
break into the very competitive Nigerian music industry, the CEO of the label
answered that his acts are not in competition with anyone, rather they are here
to push out good content that will take them to the top.
The pair Jay Melody and Ballzee expressed gratitude to the
label for giving them the platform to express and showcase their talent to the
world.
A fan was also gifted the sum of N50,000 for being first to
download the artistes' new debut single 'Ego'.
The acts then proceeded to perform their new single 'Ego'
right after a freestyle rap by Jay Melody.
"We are
focusing on promoting cultural development in Nigeria and introducing a
lot of good vibes into the music and entertainment industry," an
operative of from the label said.
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