From every
indication Korede Bello is lovedby many. What less admirable about a
20-year old singer who gave offered Godwin,
spots Jerry Curls, and emits young positive vibes?
Releasing a song with Asa after the success of ‘Godwin’, was
largely noticed, although the single failed to be generally accepted. He
followed that up with ‘Romantic’, an amazing love song featuring a returning
Tiwa Savage.
Today, he has another material, ‘Mungo Park’,
with a playful video which injected comic displays at its
 |
| Korede Bello goes romantic |
That buffoonery moved to” assholery” when he took it to a
spinster in a gym, but got clipped after his Northern double schools him on
wealth and the acquisition of it.
A simple video directed by MEX, the humor direction served
as the gimmick to deliver home a funny, and infectious catchphrase.
This continues the brand identity of Korede Bello. The
singer is packaged to appeal to the youthful, light, funny, playful part of
everyone. From bright colour costumes which subconsciously associates the
singer with happiness, to lyrical composition and lyrics, Korede Bello’s brand
identity is enhanced by this song.
We have seen it happen before. In ‘Dorobucci’, he was
the glittering Prince and mega superstar, ‘Adaobi’ had him taking
photos of an impressed girl and dancing delightedly. ‘Godwin’saw him
enact a stupid dance, modelled after a child who is reacting to a cane on the
back, and ‘Romantic’ had him gallivant with an extremely pretty
woman through the streets of London.
In all of these, Korede has been strategically played as
fun, and fun sells. His social media following is loyal, mostly comprising of
women who laugh and say “Korede is cute”. This cuteness isn’t the ‘fine-puppy’
cute. It’s the funny, intelligent, feel-good boyfriend cute.
‘Mungo Park’ by the singer makes for fun, listening, fun
watching, and that’s why it’s a hit.
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