The highly anticipated 3rd edition of the #HeinekenGidiFest
went down on Saturday, March 26, 2016 with performances by several A-list
artists and the first ever Heineken ‘Live Your Music’ – THE
TAKEOVER session in West Africa.
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| Yemi Alade |
The event which held at the Eko Atlantic City,
Lagos, had performances from D'banj, Tiwa Savage, Yemi Alade, Phyno,
Timaya, Adekunle Gold and others.
Fans were treated to THE TAKEOVER, a unique music experience
which allows them to ‘takeover’ from the music DJ using customized wristbands
provided by Heineken Nigeria.
“Heineken is as into live music experiences as their fans
are. That’s why it celebrates, encourages, and enables music fans to be more
active music live-rs,” said Ngozi Nkwoji, Senior Brand
Manager, Heineken Nigeria. “Because to fully experience music,
it's not enough to just listen to it, you have to live it.”
The event was hosted by Nigeria’s Sensei Uche and
South Africa’s Nomuzi, while Heineken ‘Live Your Music’ –
THE TAKEOVER session was hosted by David Jones David.
Heineken also provided free transportation for music
‘live-rs’ as part of its commitment to the 'Don’t Drink & Drive – Enjoy
Heineken Responsibly' message.
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