Economic crisis: AAAN Calls For National Reorientation

The Association of Advertising Agencies of Nigeria (AAAN) has proposed that the Federal Government should embark on a nationwide reorientation campaign, designed, specifically to build civic pride and get Nigerians to believe in the nation and her assets, again. This, it believes, will help the country to effectively navigate the current socio-economic quagmire. Delivering this message on behalf of the Association during a courtesy visit to the Vice President, Professor Yemi Osinbajo (SAN), the President, Mr. Kayode Oluwasona, noted that the current state of apathy, despondency and disconnect between the citizenry and the government, required that this step be taken immediately. Stating that the gesture was in furtherance of the Association’s social responsibility to the Nigerian nation-state, the communication expert stressed that: “Towards achieving this, we at AAAN gladly offer to develop and produce “Nigeria Pride” and “Unity” campaigns at no cost to government. If accepted, government would only be required to fund the exposure of the campaign in the mass media or use its media vehicles run the campaign. “We desire to see Nigerians begin to appreciate and support Made-in-Nigeria products and brands.” Lamenting the fact that the Advertising Practitioners Council of Nigeria (APCON), the regulatory agency for the industry, has operated without a constituted Governing Council for almost one year, following the dissolution of the last board, the AAAN President urged the FG to immediately reconstitute a fresh council. “Your Excellency, when APCON doesn’t have a council, our industry gets over exposed, and the achievement of decent, responsible and progressive advertising, which the council is set up to enforce, suffers. The Council that was dissolved was in existence for only four months, as against a standard tenure of three years stipulated in the APCON laws. “Prior to the constitution of this same Council, APCON Source: Sun.